The team

Editors & contributors

Every Bridal Explorer guide is written or reviewed by someone who has actually done the work — planners, stylists, officiants and travel editors.

Helen Hoffman

Editor-in-Chief

Helen has covered weddings and modern etiquette for more than a decade, with bylines in national lifestyle publications. She has planned over 60 weddings as a former event coordinator and now leads editorial at Bridal Explorer.

  • Etiquette
  • Ceremony
  • Vows
  • Editorial standards

Joyce Smalling

Planning & Budget Editor

Joyce is a certified wedding planner (PWP) who has produced weddings from $8k backyard ceremonies to seven-figure destination events. She writes our budget, timeline and vendor guides.

  • Budgeting
  • Vendor selection
  • Timelines
  • Venue scouting

Justin Green

Honeymoon & Travel Editor

Justin has visited 47 countries and built honeymoon itineraries for hundreds of couples. He covers destinations, packing and travel logistics, with a focus on honest cost reporting.

  • Destinations
  • Itineraries
  • Honeymoon budgets
  • Packing

Ada Bright

Style & Beauty Editor

Ada is a former bridal stylist and beauty writer. She covers dresses, suiting, hair, beauty and guest attire — including modern dress codes and inclusive sizing.

  • Bridal fashion
  • Guest attire
  • Hair & beauty
  • Inclusive styling